Top Voices: The Global Insights Exchange

Episode 12: Emma Keane, Head of Localization @ Balsam Brands

Emma Keane on Language, Culture, and Global Expansion at Balsam Brands

In this insightful episode, Emma Keane, Head of Localization at Balsam Brands, joins Paula McGrath and Bruno Herrmann to share her journey and expertise in the localization industry. Emma's passion for languages and her role in expanding Balsam Brands' global reach are at the heart of this engaging conversation.

Key Topics Discussed:

• Localization and Language Mastery: Discover how Emma's love for languages has shaped her career and influenced her work in the tech and language management sectors.
• Evergreen Business Philosophy: Learn about Balsam Brands' commitment to a people-first, sustainable growth model and how it impacts their global strategy.
• Cultural and Linguistic Accuracy: Understand the critical importance of getting localization right, from product descriptions to customer interactions.
• AI and Machine Translation: Explore the challenges and opportunities of integrating AI into localization processes while maintaining quality.
• Workplace Culture and Expansion: Hear about the benefits of fostering a collaborative and flexible work environment as Balsam Brands scales internationally.

Join us for an episode full of practical insights and strategies for navigating the complexities of global content management and localization.

Episode 11: Petra Angeli, Head of Product and Solutions Enablement @ Acolad

Petra Angeli on Navigating AI and Human Expertise in Localization

Join us as we dive into the future of localization with Petra Angeli, Head of Product & Solutions Enablement at the Acolad Group.

In this episode, Petra shares her unique journey from video game enthusiast to a leader in localization, emphasizing the critical role of human expertise in an increasingly AI-driven industry.

Key Topics Discussed:

• Career Evolution: Petra's path from video game localization to a leadership role at the Acolad Group, and how her experiences shape her current strategies.
• AI Integration: The impact of AI and LLMs on localization, and the essential balance between technology and human oversight.
• Cultural Sensitivity: Maintaining cultural nuances and empathy in translation to ensure high-quality outcomes.
• Global Collaboration: Strategies for fostering international teamwork and meeting diverse client needs.
• Future Outlook: Insights into the challenges and opportunities for localization in the face of rapid technological advancements and regulatory changes.

Tune in to discover how Petra and her team are leveraging AI while ensuring that the human touch remains central to effective localization solutions.

Episode 10: Coral Diez-Carbajo, GenAI Solutions Strategist @ Acclaro

Unlocking AI Potential in Language Management with Coral Diez-Carbajo
In this episode, we welcome Coral Diez-Carbajo, GenAI Solutions Strategist at Acclaro, to explore the evolving landscape of language management. Hosted by Paula McGrath, CEO of International Achievers Group, and Bruno Herrmann, leading AI-enriched content strategist, the conversation centers on the integration of AI and machine translation in the industry.

Key Points:

• AI and Machine Translation: Understanding their roles and future potential in language services.
• Human Element in Technology: Strategies for managing technological change without overwhelming employees.
• Remote Work Dynamics: Effective management techniques for distributed teams.
• Professional Development: The importance of continuous learning and strategic thinking.
• Cultural Fit and Retention: How organizational culture impacts hiring and retention in the language industry

Why Listen?
Gain insights into the evolving landscape of language management and learn how to leverage AI and strategic thinking to stay competitive. Discover how to balance innovation with human-centric approaches in a rapidly changing industry.

Episode 09: Kerstin Berns, Managing Partner @ berns language consulting

Navigating the Language Industry: Career Pathways, AI, and Data Management

 

Join us in this insightful episode as we sit down with Kerstin Berns, managing partner of Berns Language Consulting, to delve into the dynamic world of language consulting. Hosted by Paula McGrath, CEO of International Achievers Group, and co-hosted by Bruno Herrmann, this episode promises a deep dive into the evolution and future of the language industry.

 

Key Discussion Points:

• Career Progression in Language Consulting: Kerstin shares her unique journey from technical translation to establishing her own consultancy, offering valuable insights and advice for aspiring language professionals.
• AI and Machine Translation: We explore the transformative role of AI in the industry and discuss the enduring need for human oversight in machine translation processes.
• Data Management: Discover the increasing importance of data management and how businesses can harness this resource to optimize their language services.
• Balancing Work and Life: Kerstin opens up about her approach to maintaining a healthy work-life balance while managing a successful consultancy.
• Industry-Specific Challenges: Gain an understanding of how sectors like automotive and life sciences are navigating technological advancements and evolving market demands.

Tune in to learn how passion and process drive success in the language consulting industry and gather actionable insights for career growth in this ever-changing field.

Episode 08: Morana Peric, Director of Localization @ DeepL

The Future of Localization with Morana Perić, Director of Localization at DeepL

In this episode, we welcome Morana Perić, Director of Localization at DeepL, as she joins hosts Paula McGrath and Bruno Herrmann to explore the dynamic intersection of localization and AI technology.

Discover how Morana's diverse experiences have shaped her approach to integrating localization with broader content operations.

Key Topics Discussed:

• Career Pathways and Growth: Morana shares her unique journey from freelancing to leading significant localization teams in the tech industry.
• AI and Localization: Insights on the integration of AI and the importance of maintaining high data quality and security.
• Organizational Culture: How cultural influences from European headquarters shape company dynamics and operations.
• Content Operations Integration: The shift towards embedding localization within broader content and UX operations.
• Empowering Localization Teams: Strategies for developing strategic roles and enhancing collaboration across departments.
• DeepL: Join us to learn how DeepL is setting industry standards through innovative practices and strategic leadership.

 

Episode 07: Nicola Dorrington, Senior Manager of Global Localization Strategy @ GetYourGuide

Navigating Global Localization with Nicola Dorrington

In this episode of the Top Voices Podcast, Nicola Dorrington, the mastermind behind Global Localization Strategy at Get Your Guide, joins hosts Paula and Bruno to explore how her international experiences have shaped her approach to localization and team management.

This episode is a must-listen for anyone looking to advance in localization or global roles.

Multicultural Dynamics in Localization:

Hear Nicola's perspective on the benefits of a multicultural workplace and the critical role of cultural adaptation and respect in thriving global markets. Discover how Get Your Guide fosters a sense of pride and unity across its global teams.

Tech and AI in the Localization Industry:

The conversation sheds light on the strategic use of AI and technology in localization, emphasizing the balance between automation and human expertise. Understand the importance of ethical data management and the process of choosing the right tech solutions.

Empowering Career Advice:

Nicola shares insightful advice on embracing career changes, developing self-learning skills, and the impact of diverse experiences in the language industry.

Episode 06: Edwin Trebels, Translations Director @ Philadelphia Church of God

Discover the intersection of mission-driven language management and technology with AI and human insight.

In this episode, Edwin Trebels joins hosts Paula McGrath, CEO of International Achievers Group, and Bruno Herman, renowned industry leader, to explore the unique challenges and innovations in language management for a global nonprofit organization.

Navigating Language Management with AI and Human Insight

Discover how the organization leverages AI and automation to enhance translation efficiency while maintaining a balance with human creativity and discover the Philadelphia Church of God's mission-driven approach to language management across its domains of religion, news, archaeology, and youth. 

Team Dynamics & Future of Language Services

Learn about effective talent management strategies, conflict resolution, and fostering a collaborative workplace culture. The conversation also addresses the evolving landscape for language service providers and the critical role of value-added services in the face of technological advancements.

Insights and Advice

Edwin offers valuable advice for language management professionals, emphasizing continuous learning, innovation, and the importance of maintaining meaningful relationships within the industry.

Listen Now!

Don't miss this opportunity to learn from a leader at the forefront of language management and AI integration, providing valuable takeaways for professionals in the global content landscape.

Episode 05: Alex Katsambas, Snr Head of Copy Creation & Localization @ FARFETCH

Mastering Localization, AI Integration, and Global Content Strategies

In this engaging episode, we welcome Alex Katsambas, Senior Head of Copy Creation and Localization at FARFETCH, to explore the cutting-edge strategies that drive success in the localization industry.

Alex shares his journey from a language enthusiast to a leading figure at FARFETCH, highlighting the strategic decision to build an internal localization team and the critical role of AI in streamlining processes and enhancing content consistency.

Navigating AI & Localization

Discover how FARFETCH leverages AI to maintain a competitive edge, ensuring quality and consistency across 16 languages in their global marketplace. Alex discusses the evolving role of localization professionals, emphasizing the importance of customer experience metrics in content effectiveness.

Leadership & Team Management

Gain insights into managing a large international team, fostering a culture of learning and development, and balancing business needs with team capabilities. Alex shares valuable leadership strategies that emphasize trust, transparency, and collaboration in achieving business objectives.

Listen Now!

Don't miss this opportunity to learn from a leader at the forefront of localization and AI integration, providing valuable takeaways for professionals in the global content landscape.