Top Voices: The Global Insights Exchange

Episode 09: Kerstin Berns, Managing Partner @ berns language consulting

Navigating the Language Industry: Career Pathways, AI, and Data Management

 

Join us in this insightful episode as we sit down with Kerstin Berns, managing partner of Berns Language Consulting, to delve into the dynamic world of language consulting. Hosted by Paula McGrath, CEO of International Achievers Group, and co-hosted by Bruno Herrmann, this episode promises a deep dive into the evolution and future of the language industry.

 

Key Discussion Points:

• Career Progression in Language Consulting: Kerstin shares her unique journey from technical translation to establishing her own consultancy, offering valuable insights and advice for aspiring language professionals.
• AI and Machine Translation: We explore the transformative role of AI in the industry and discuss the enduring need for human oversight in machine translation processes.
• Data Management: Discover the increasing importance of data management and how businesses can harness this resource to optimize their language services.
• Balancing Work and Life: Kerstin opens up about her approach to maintaining a healthy work-life balance while managing a successful consultancy.
• Industry-Specific Challenges: Gain an understanding of how sectors like automotive and life sciences are navigating technological advancements and evolving market demands.

Tune in to learn how passion and process drive success in the language consulting industry and gather actionable insights for career growth in this ever-changing field.

Episode 08: Morana Peric, Director of Localization @ DeepL

The Future of Localization with Morana Perić, Director of Localization at DeepL

In this episode, we welcome Morana Perić, Director of Localization at DeepL, as she joins hosts Paula McGrath and Bruno Herrmann to explore the dynamic intersection of localization and AI technology.

Discover how Morana's diverse experiences have shaped her approach to integrating localization with broader content operations.

Key Topics Discussed:

• Career Pathways and Growth: Morana shares her unique journey from freelancing to leading significant localization teams in the tech industry.
• AI and Localization: Insights on the integration of AI and the importance of maintaining high data quality and security.
• Organizational Culture: How cultural influences from European headquarters shape company dynamics and operations.
• Content Operations Integration: The shift towards embedding localization within broader content and UX operations.
• Empowering Localization Teams: Strategies for developing strategic roles and enhancing collaboration across departments.
• DeepL: Join us to learn how DeepL is setting industry standards through innovative practices and strategic leadership.

 

Episode 07: Nicola Dorrington, Senior Manager of Global Localization Strategy @ GetYourGuide

Navigating Global Localization with Nicola Dorrington

In this episode of the Top Voices Podcast, Nicola Dorrington, the mastermind behind Global Localization Strategy at Get Your Guide, joins hosts Paula and Bruno to explore how her international experiences have shaped her approach to localization and team management.

This episode is a must-listen for anyone looking to advance in localization or global roles.

Multicultural Dynamics in Localization:

Hear Nicola's perspective on the benefits of a multicultural workplace and the critical role of cultural adaptation and respect in thriving global markets. Discover how Get Your Guide fosters a sense of pride and unity across its global teams.

Tech and AI in the Localization Industry:

The conversation sheds light on the strategic use of AI and technology in localization, emphasizing the balance between automation and human expertise. Understand the importance of ethical data management and the process of choosing the right tech solutions.

Empowering Career Advice:

Nicola shares insightful advice on embracing career changes, developing self-learning skills, and the impact of diverse experiences in the language industry.

Episode 06: Edwin Trebels, Translations Director @ Philadelphia Church of God

Discover the intersection of mission-driven language management and technology with AI and human insight.

In this episode, Edwin Trebels joins hosts Paula McGrath, CEO of International Achievers Group, and Bruno Herman, renowned industry leader, to explore the unique challenges and innovations in language management for a global nonprofit organization.

Navigating Language Management with AI and Human Insight

Discover how the organization leverages AI and automation to enhance translation efficiency while maintaining a balance with human creativity and discover the Philadelphia Church of God's mission-driven approach to language management across its domains of religion, news, archaeology, and youth. 

Team Dynamics & Future of Language Services

Learn about effective talent management strategies, conflict resolution, and fostering a collaborative workplace culture. The conversation also addresses the evolving landscape for language service providers and the critical role of value-added services in the face of technological advancements.

Insights and Advice

Edwin offers valuable advice for language management professionals, emphasizing continuous learning, innovation, and the importance of maintaining meaningful relationships within the industry.

Listen Now!

Don't miss this opportunity to learn from a leader at the forefront of language management and AI integration, providing valuable takeaways for professionals in the global content landscape.

Episode 05: Alex Katsambas, Snr Head of Copy Creation & Localization @ FARFETCH

Mastering Localization, AI Integration, and Global Content Strategies

In this engaging episode, we welcome Alex Katsambas, Senior Head of Copy Creation and Localization at FARFETCH, to explore the cutting-edge strategies that drive success in the localization industry.

Alex shares his journey from a language enthusiast to a leading figure at FARFETCH, highlighting the strategic decision to build an internal localization team and the critical role of AI in streamlining processes and enhancing content consistency.

Navigating AI & Localization

Discover how FARFETCH leverages AI to maintain a competitive edge, ensuring quality and consistency across 16 languages in their global marketplace. Alex discusses the evolving role of localization professionals, emphasizing the importance of customer experience metrics in content effectiveness.

Leadership & Team Management

Gain insights into managing a large international team, fostering a culture of learning and development, and balancing business needs with team capabilities. Alex shares valuable leadership strategies that emphasize trust, transparency, and collaboration in achieving business objectives.

Listen Now!

Don't miss this opportunity to learn from a leader at the forefront of localization and AI integration, providing valuable takeaways for professionals in the global content landscape.

Episode 04: Simon Hodgkins, CMO @ Vistatec

Don't miss Simon Hodgkins on leading with integrity, exploring client-centric strategies, and workplace culture in localization.

In this episode, we're joined by Simon Hodgkins, CMO of Vistatec and founder of the Think Global Forum to discuss client-centric strategies and the balance between innovation and tradition in the localization industry.

Quality, Trust & AI in Localization

We delve into the nuances of translation, localization, and global content solutions, emphasizing the importance of quality, trust, and AI integration in maintaining a competitive edge in the localization sector.

The conversation also highlights the significance of company culture, integrity, and work-life balance for sustained creativity and effectiveness in localization.

Recruitment in Localization

We also discuss effective hiring practices specific to the localization industry, the role of executives in recruitment, and the benefits of long-term staff retention.

Episode 03: Yulia Sannikova, Senior Manager of Localization @ Degreed

In this engaging episode, Paula McGrath, CEO of International Achievers Group, and co-host Bruno Herrmann, a renowned localization expert, sit down with Yulia Sannikova, the Senior Manager of Localization at Degreed.

Yulia shares her inspiring journey from a translator to a leader in localization, navigating through various roles in different organizations. The discussion dives into the cultural intricacies of working in global companies, the challenges of implementing and maintaining localization programs, and the pivotal role of technology and AI.

Tune in to hear how Yulia manages her team, fosters innovation, and continuously adapts to the evolving landscape of localization.

Episode 02: Giulia Tarditi, Head of Language Experience @ Revolut

Paula McGrath, CEO of International Achievers Group, and co-host Bruno Herrmann, a renowned localization expert, engage in a vibrant conversation with Giulia Tarditi, the Head of Language Experience at Revolut.

Giulia shares her unconventional journey into localization, her passion for integrating product management principles with localization, and the challenges she has faced. 

The discussion covers the impact of culture on languages, the evolving dynamics of the localization industry, and the significant role of AI. 

Finally, Giulia speaks about her experiences at Revolut, pioneering user-centered product development, and how to build and maintain a high-performing, diverse team.