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Conversations with global thought-leaders on the future of globalization and localization. An initiative brought to you by International Achievers Group. Share. Learn. Network. Humanize. Grow. Top Voices: The Global Insights Exchange is a unique globinar initiative designed to amplify the untold stories, challenges, and future aspirations of global decision-makers whose work impacts or intersects with the localization and globalization industry. Our innovative globinar concept bridges the gap between global buyers (clients) and Localization Service Providers, sparking insightful discussions that inspire, enlighten, and inform. The mission for ”Top Voices” remains steadfast: to create a dynamic platform for global players and influencers to share their experiences, humanize perceptions and drive thought leadership within localization and globalization communities. Through engaging conversations, centred around humanizing personal narratives, industry challenges, and future outlooks, our globinar offers unparalleled value to its attendees.
Episodes
Thursday Oct 31, 2024
Thursday Oct 31, 2024
Mastering Localization, AI Integration, and Global Content Strategies
In this engaging episode, we welcome Alex Katsambas, Senior Head of Copy Creation and Localization at FARFETCH, to explore the cutting-edge strategies that drive success in the localization industry.
Alex shares his journey from a language enthusiast to a leading figure at FARFETCH, highlighting the strategic decision to build an internal localization team and the critical role of AI in streamlining processes and enhancing content consistency.
Navigating AI & Localization
Discover how FARFETCH leverages AI to maintain a competitive edge, ensuring quality and consistency across 16 languages in their global marketplace. Alex discusses the evolving role of localization professionals, emphasizing the importance of customer experience metrics in content effectiveness.
Leadership & Team Management
Gain insights into managing a large international team, fostering a culture of learning and development, and balancing business needs with team capabilities. Alex shares valuable leadership strategies that emphasize trust, transparency, and collaboration in achieving business objectives.
Listen Now!
Don't miss this opportunity to learn from a leader at the forefront of localization and AI integration, providing valuable takeaways for professionals in the global content landscape.
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